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ABOUT PANTHER PRODUCTIONS
A boutique entertainment agency built around music, atmosphere and curated talent, with a strong foundation in hospitality, venue experience and entertainment programming
We work closely with venues not only to supply DJs, musicians and performers, but to shape how entertainment integrates into the space, from concept and programming to atmosphere, flow and guest experience.
Managing Partner – Samuel Graham
Samuel Graham is a highly experienced hospitality professional with over three decades of operational experience across London and Dubai.
Having held senior roles within some of the region's most recognised venues and hospitality groups, Samuel brings a deep understanding of venue operations, team performance and guest experience.
Samuel brings a 'venue-first' mentality to Panther Productions. Known for his direct, results-driven leadership, Samuel's background isn't just in music and entertainment; it's in the DNA of hospitality.
Having steered some of the industry's most recognised venues, he understands that a DJ or live performer is only as effective as the operational strategy behind them.
Samuel moves beyond simple talent booking to offer holistic entertainment consultancy, aligning music, energy, and guest experience with the commercial goals that leading hospitality groups deserve.
Founder & CEO – Clifford Williams
Clifford Williams, also known as CN, is the founder and CEO of Panther Productions, a boutique entertainment agency based in Dubai specialising in curated DJs, live musicians and performers for venues, brands and private events.
With more than 30 years of experience across music, events and hospitality, Clifford brings a unique perspective to entertainment programming. His career spans DJing, record production, marketing and event development, giving him a deep understanding of how music, atmosphere and performance shape unforgettable experiences.
Known within the hospitality industry for his resourcefulness and deep understanding of venues, Clifford brings a rare combination of musical knowledge and operational experience to entertainment programming.
Alongside his work in events and marketing, Clifford has built a long-standing career in music as DJ and producer CN Williams, releasing music internationally and performing at venues and festivals around the world. This background gives Panther Productions a genuine connection to the artists and performers it represents.
Today, Panther Productions works with a carefully curated roster of DJs, musicians and performers, supplying entertainment and programming for luxury venues, hospitality brands and private events across the UAE.
Clifford continues to lead the company with a simple philosophy:
Great venues deserve great music, great artists and unforgettable atmosphere.
Commercial Director - Jay Barker
Jay Barker brings more than 25 years of international experience across entertainment management, venue programming, business development, event production and hospitality.
Having worked closely with artists, venues, promoters, hospitality operators and production suppliers across the UK, Ibiza, Dubai and other international markets, Jay understands both the creative and commercial elements required to deliver successful entertainment.
Based in Dubai for several years, he has developed extensive knowledge of the UAE hospitality market, alongside a trusted network of DJs, musicians, performers and industry professionals.
As Commercial Director at Panther Productions, Jay focuses on business development, client relationships and building long term venue partnerships. His role includes entertainment strategy, venue programming, talent procurement, event concepts and commercially focused solutions for hotels, restaurants, beach clubs, nightlife venues, corporate clients and private events.
Jay believes successful entertainment goes beyond booking the right artist. Through thoughtful programming, strong delivery and a clear understanding of each client’s objectives, he helps create entertainment experiences that are professionally managed, creatively relevant and commercially effective.
Head of Marketing - Iman Syam
Iman Syami is a highly experienced marketing professional with over 12 years of experience across hospitality, F&B, luxury retail and lifestyle brands within the UAE.
Having led marketing and brand strategy for hotels, multi-venue hospitality concepts, luxury brands and corporate portfolios, Iman brings a strong understanding of brand positioning, storytelling, guest psychology and how brands build long-term relevance within highly competitive markets.
Iman brings a brand-first, storytelling-led mentality to Panther Productions. Known for her strategic and commercially minded approach, her expertise goes beyond traditional marketing into shaping how brands are perceived, experienced and remembered.
Having worked across some of the region’s recognised hospitality and lifestyle concepts, she understands that strong brands are not built through visibility alone, but through clear identity, consistency, emotional connection and meaningful audience engagement.
Iman moves beyond conventional marketing support to help brands refine their identity, strengthen their positioning and create cohesive brand experiences that feel intentional, distinctive and built to leave a lasting impression.g entertainment and programming for luxury venues, hospitality brands and private events across the UAE.
Talent & Events Partner – Roni John
Roni John brings over 28 years of experience across Dubai’s nightlife, events and entertainment industry, with a background that spans DJing, production, show calling and large-scale event delivery.
Born and raised in Dubai, he has been part of the city’s growth from its early nightlife scene through to the high-level hospitality and event landscape it is today.
His experience covers everything from bars and nightclubs to corporate events, international sporting events and large-scale productions, giving him a complete understanding of both the creative and operational sides of the industry.
This allows him to approach every project with a practical, solutions-led mindset, ensuring concepts translate effectively into real-world execution.
At Panther Productions, Roni focuses on venue relationships, concept development and talent bookings, working closely with clients to align entertainment with both audience and commercial objectives.
His local knowledge, industry network and ability to understand what works in each space make him a key part of the Panther Partner network in Dubai.
The Panther Approach
Panther Productions focuses on carefully curated entertainment rather than large booking directories. Every artist we represent is selected for their professionalism, performance quality and ability to enhance the atmosphere of a venue or event.
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We work with a carefully curated roster of DJs, artists and performers, alongside selected international talent for venues, brands and private events across the UAE.
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This approach ensures every booking feels considered, authentic and perfectly suited to the space.
Panther Productions works with venues, brands and private clients to deliver carefully curated entertainment experiences across Dubai and the UAE.
